"Well-crafted, customized print pieces such as flyers, brochures, and even boutique magazines are a great way to do that. By creating your own content and packaging it in an attractive way, you’re immediately taking advantage of all of what makes print a great medium." – Business2community.com

Case Study

Cat® Microgrid Rural Electrification Campaign

In 2016, Caterpillar® launched a new power solution product line called Cat® Microgrid. This technology adds sustainable solar panels, state-of-the-art energy storage, and advanced monitoring and control systems to the traditional Caterpillar line of reliable power generation equipment. Today, approximately 1.2 billion people live without access to electricity, the vast majority living in rural communities far from national or regional electricity grids. These communities are highly dispersed with low population density, potentially making it cost prohibitive to bring in electricity from centralized utility sources. Caterpillar launched a six-month global marketing campaign focused on these regions to help bring new energy solutions to people living in these communities and make real sustainable progress. The campaign objective was to introduce Cat Microgrid technology and capabilities to show the products’ benefits and applications, all designed to reduce fuel expenses, lower utility bills, offset carbon emissions, and reduce the total cost of ownership.

Cat trade show display

Trade Show Display

Cat brochure


Cat print ad

Print Ad

Cat retractable banner

Retractable Banner

Cat brochure spread

Brochure Spread

ABC Supply
ABC Supply Racing
Alfa Tools
Burpee Museum of Natural History
Cabling Solutions of Northern Illinois
Cat Racing
Cedar Crest
Festa Italiana
Grease Monkey
Industrial Molds
Ingersol Milling Machine
Kaney Aerospace
Micon Mining
Progress Rail
Pyramid Plastics
Regal Cutting Tools
Rock Valley College
Swedish American Health System
Valley Sleep Center

Cain & Company

Founded in 1973, Cain & Company has developed lasting relationships with clients over the years by offering quality work and exceptional service. In 2016, we became a female owned business with Amy Anderson as president. We have all your marketing needs under one roof...corporate identity and brand development, marketing campaign development, graphic design, copywriting, editing, media placement, web design, web programming, and digital and social media management. Our clients come from all facets of manufacturing, finance, non-profit, health care, retail, and service industries. We have the experience, the knowledge, and the passion to help you get the attention of your audience.

Cain & Company
685 Featherstone Road
Rockford, IL 61107
p: 815.399.2482
f: 815.399.0557

Feel free to contact us