Social media is not the future; it is now, and it is a key component of a successful marketing campaign. Using Facebook, LinkedIn, Instagram, Pinterest, Twitter, Snapchat, and YouTube expands the exposure of your message and products.
As Facebook is the powerhouse of social media exposure, it is a must to establish a presence using Facebook pages, events, live feeds, ads, and boosted posts. Ads and boosted posts let you target your intended audience for maximum exposure to your message.
During the Cubs run for the 2016 World Series, Burpee Museum of Natural History joined in the fun with their Jane the Tyrannosaurus Rex exhibit posting that Jane was the world's oldest Cubs fan. After using Facebook's boosted post feature, the post spread like wildfire with over 110 thousand people reached using an open audience demographic to cover the entire United States.
A client in the automotive repair industry wanted to reach out to people in certain cities to gather information on their car maintenance habits in advance of their opening new locations. The post was boosted with an age and distance demographic asking people to fill out a survey form on their vehicle maintenance routines, preferences and experiences with a change to win a VISA gift card.
To gather exposure for their upcoming open house, Rockford Christian Schools boosted their open house post to a specific demographic targeting parents using age and distance demographic selections.
Social media has become a powerful asset in building relationships with your current and potential clients. Creating quality content, managing multiple profiles, tracking results, checking analytics, and analyzing demographics is a daunting task. Fast reliable response to events can provide unique opportunities to increase exposure to your audience. We can help get you engaged with your audience and take away the stress of managing your social presence.
52% of online adults now use two or more social media sites. (Pew Research)
70% of the U.S. population has at least one social networking profile. (Statistica)
Of the 7.2 billion people on earth, 3 billion have Internet access; 2.1 billion are active on social media; and 1.7 billion use social networks from a mobile device. (Link Humans)
The average social media user maintains five accounts. (Link Humans)
Founded in 1973, Cain & Company has developed lasting relationships with clients over the years by offering quality work and exceptional service. In 2016, we became a female owned business with Amy Anderson as president. We have all your marketing needs under one roof...corporate identity and brand development, marketing campaign development, graphic design, copywriting, editing, media placement, web design, web programming, and digital and social media management. Our clients come from all facets of manufacturing, finance, non-profit, health care, retail, and service industries. We have the experience, the knowledge, and the passion to help you get the attention of your audience.
Cain & Company
685 Featherstone Road
Rockford, IL 61107
Feel free to contact us