At Cain & Company we believe in a high standard of quality in all of our work.

Cain & Company is a full service agency with in house capabilities to handle any of your needs.

Cain & Company is a female owned business that has been serving the advertising community since 1973.

Check out the Cain & Company blog for the latest trends in marketing and advertising.

IT'S WHAT WE DO.

Cain & Company is celebrating 50 years in business in 2023. As a full-service advertising and marketing agency for five decades, we have helped hundreds of businesses and organizations craft their messaging, build their brands, and produce industry-leading written and graphic communications in the Rockford region and beyond.

Our relationship with our clients sets Cain & Company apart. Our clients become our partners. We take the time to understand your needs and your business. Your goals become our goals.

Over the years, we’ve built relationships with clients locally, nationally and globally. From industrial and healthcare organization marketing managers to owners of credit unions and retail businesses, we still work with many of the same people today.

As a full-service advertising and marketing agency in Rockford, Illinois, with an edge in industrial and manufacturing marketing, we produce content, design, and brand strategies that get the results you need. Whether it’s a single ad, flyer, email, new web design, or a complete marketing strategy, we’re here to help.

LESS IS MORE IN EMAIL SUBJECT LINES.

An email subject line can be a friend or foe. It will drive the receiver of your email to decide whether to open it and receive your message or speedily send it to the trash. Think of subject lines as book covers or storefronts. They have the power to attract or repel, and you want it to be the former.

To make email subject lines an important ally in your marketing efforts, consider trimming them down a bit. A good guideline is writing around 40 characters or less, or no more than six to ten words. Not only does keeping it brief force you to be precise and eliminate unnecessary words for more powerful writing, but it also helps readers using their mobile devices. With most emails read on smartphones, it’s critical the subject lines stay under 40 characters to avoid being cut off.

Boost the chances of your email being read with the concise and clever copywriting skills offered by Cain & Company. Our expertise with ever-changing marketing trends combined with cutting-edge content will keep those email readers opening and clicking for more of what you have to offer.

WE COMMUNICATE.

As a Rockford, Illinois-based marketing and advertising agency, we communicate with our clients regularly to ensure results are delivered efficiently. We’re passionate about your business. Our team of experts works with you to design, develop, and implement the best marketing or branding strategy, brochure, website, graphic design, or writing project.

Our goal is always to meet your objectives.

WE UNDERSTAND.

Where do we really shine? A deep understanding of the unique attributes of many businesses and the global marketplace. The industries where the majority of our experience lies include industrial, manufacturing, construction, retail, hospitals and healthcare organizations, banking, racing (NASCAR and Indy car), promotional product companies, schools, not-for-profits, city and county agencies, and the food industry. From the parts in the machines that turn a farmer’s soil to food service, processing equipment, restaurants, and ingredient companies, we have the expertise and creative passion to get the results you want.

RECENT PROJECTS.

The Scanlan’s wanted their Rockford, Illniois, bar and grill, Scanlan’s, to have its own website. Not only a great place for evening entertainment, but also a perfect lunch spot for the businesses nearby, Scanlan’s, located at 2921 City View Drive in Rockford, opened in 1999 and is a sister bar of Rockford’s Filling Station. They contacted Cain & Company to help with this marketing project. Our team worked with the owners to create a new logo, take photos, and build their website. (Of course, we sampled their amazing menu items!) Our designers expertly captured the neighborhood vibe of this fantastic spot for food, beverages, and entertainment.

OUR CLIENTS.

OUR WORK SPEAKS.

WE WILL BE HERE.

We’re one of the largest and longest-standing agencies in the area for a reason. We’re passionate about what we do. Through the years, many agencies have come and gone. Cain & Company has changed with the times, while keeping our focus oncustomer relationships, prompt service, competitive pricing, and attention to detail. When you work with us, we take the time to understand your company and your goals to find custom marketing solutions that are a perfect fit for your business. To us, you aren’t just another client; you’re part of our team. We’ll give your brand the attention it deserves and work with you to achieve your vision.

OUR BLOG

Why Video is Essential and How to Incorporate It

Over seventeen years have passed since the launch of an obscure little website called YouTube, and there’s no doubt the ability to stream video cheaply and easily has changed a great deal about our culture. But is it truly an essential tool for marketers? And if so, how do we use it?