The ABC Supply Racing program is an important brand building tool for ABC Supply Co., Inc. The materials Cain & Company develops to promote the ABC Supply Racing team are used to generate excitement and support for the team throughout the race season each year among ABC Supply associates and customers.
The promotional materials Cain designs can also be seen at race day hospitality events at the race tracks and at special events held by the branches during the year. Cain & Company has been ABC Supply Racing team’s supplier since 2005.
Cain & Company redesigned a new website for ABC Supply Racing's 2019 season. The new, mobile-friendly website contains the team's history at each track and real-time updates throughout the season.
ABC Supply Racing autograph cards are handed out during race weekends, hospitality, branch events, and trade shows. They are signed by the drivers and feature their career highlights.