How Word of Mouth Shapes Marketing ROI
Ask most business owners where their best customers come from, and the answer is rarely a social post or ad campaign. It’s a conversation. Word of mouth has always influenced buying decisions. What has changed is how other marketing efforts either reinforce that influence or undermine it. In B2B especially, more money tends to be […]
Top Social Platforms for Industrial Brands in 2026
Social media marketing works for industrial and manufacturing companies when it supports how B2B buyers research and build confidence in complex decisions. The real advantage comes from relevance, consistency, and platform-specific execution, not broad platform coverage.
Dos and Don’ts of Social Media Marketing for Industrial Companies
Social media has permeated seemingly every aspect of our lives. More than a means of sharing what matters to us, it keeps us informed and creates new forms of community. It’s also one of the most potent tools for marketing, since its ratio of impact to cost is hard to beat — provided, of course, […]
Creative Content for the Industrial Market
Looking to strengthen your industrial creative content but don’t know where to start? Cain & Company has helped enough companies in manufacturing and industry launch their online presence that we’ve learned something important over the years: creating content doesn’t have to be hard. Here are five easy tips on how to generate content ideas for […]
Digital Brand Strategy for Manufacturing and Industry
Your brand is a distillation of all that your industrial or manufacturing business is, from your product to your values, your goals, and the unique selling proposition you offer your customers. Rather than tactical thinking — constant small steps taken with no clear goal in sight — Cain & Company finds it much more useful […]
5 Steps to Lead Nurturing for Manufacturers
Lead generation for manufacturers is important, but it’s hardly a standalone concern. Your marketing — as well as much of the rest of your business — must also be concerned with what happens with those leads once you’ve made initial contact. Lead nurturing, which is just as important, should not be ignored, though it often […]
How to Get SMART About Your Marketing Goals
Marketing tactics are too often performed at the spur of the moment. “Let’s post this on social media” or “let’s blast this out to our email list” just to “get the word out” with little forethought or planning is frequently the norm in many small marketing departments. The result, not surprisingly, is frustration that your […]
Why Your Business (Still) Needs a Blog
Why Your Business (Still) Needs a Blog Why Your Business (Still) Needs a Blog It’s not that long ago that blogging was the next big thing for business, even if it feels like an eternity in internet time. We don’t hear about blogging launching careers or making people into overnight successes anymore. But that doesn’t […]
Marketing Budget Breakdown: 5 Things to Consider
Marketing Budget Breakdown: 5 Things to Consider Marketing Budget Breakdown: 5 Things to Consider As 2019 draws to a close and 2020 beckons, it’s only natural that many of us will be taking stock of the past year and making plans and resolutions for the one still to come. Are you doing the same for […]
Challenge not listed? We’ll take it from here.
[vc_row full_width=”stretch_row_content”][vc_column css=”.vc_custom_1757119147924{padding-right:0px!important;padding-left:0px!important;}”][service_band title=”CHALLENGE NOT LISTED? WE’LL TAKE IT FROM HERE.” eyebrow=”Common roadblocks in digital marketing — and how we remove them” eyebrow_color=”#2DACE3″ image_alt=”Strategy icon” dots_right=”https://cain-co.com/wp-content/themes/cainco/assets/images/dots/DotsBig_Black.png” image_id=”2180″ extra_class=””]If your situation doesn’t fit neatly into a box, that’s normal. Most teams face a mix of strategy, execution, and measurement issues. Here’s how we diagnose quickly, stabilize […]