In our technology-driven world, building an online presence is crucial no matter how big your company is. Since most people search for companies on the Internet, simply having a website allows potentially millions of people to find your brand online.
But what’s even more important than just having a website is having a website that both entertains and educates your audience.
A crucial part of an effective inbound marketing strategy is enabling your audience to find the information they need on your site. Whether you’re creating a website from scratch or redesigning your site using templates, website development tools can help you balance the costs and benefits of creating an appealing, informative website.
If your website is poorly designed, difficult to navigate, or lacking the right information for your intended audience, it could leave a negative impression of your business. In this case, having a bad website may be worse than having no website at all.
In either case, you’ll need to be able to easily update your website. A content management system (CMS) provides an administrative dashboard where you can add new pages, update existing pages, and perform several other website maintenance tasks. The degree of customization and ease of use of your CMS varies from free do-it-yourself options, to enterprise level software. Therefore, choosing the right website development tool for your business is essential and will depend on your company’s needs and level of experience
Here are three levels of CMS tools available for website development:
Level 1: Personal or Startup
This level of website development tools is ideal for beginners or startups with limited resources and expertise in web development. These tools tend to offer resources at lower prices or even for free. They can help you with the basics: creating a website that looks good and showcases your company. These tools are generally easy to understand, and the setup process is a breeze, sometimes even taking as little as an hour to build your website. Although these sites may offer fewer opportunities for customization, they still give you great features for your website.
Perfect for personal use of startups with little experience
Easy to navigate
Limited options for customization
Proprietary systems prevent you from transferring content if you choose to change services. In other words, if you want to try a new software, you'll have to start from scratch.
Level 2: Business
The intermediate, “pro-sumer” level CMS is appropriate for smaller companies with more people who have some experience with programming and web design. These programs will help you get started with your website, offering templates and other tools to give you more opportunities for in-depth customization.
You're limited to what your template allows you to do
Level 3: Enterprise
The enterprise level of website development tools is appropriate for companies with more experience with web design and programming, or that that will hire a professional website developer or marketing agency to create their website. Though these programs are frequently more expensive, they give your team complete control over the website design process, and include a broader suite of business tools, like eCommerce, marketing automation, or integrated tools for sales and customer service.
But with more control comes more responsibility. These tools require a higher level of technical expertise, so you might benefit from working with a developer to ensure that your website looks and feels how you want. These website development tools offer more stability, security, and additional features that allow for customization. They often connect with other platforms, like social media, search engine optimization tools, and customer relationship management systems. They also have lead tracking and website analytics tools for measuring the success of your website content.
Access to lead tracking resources and website analytics
Increased stability and security
May require an advanced level of technical expertise
Takes more time to build your website
While any of these website design tools will help you create a beautiful website for your business, it’s important to choose tools from the right level so you can build one that’s appropriate for your company’s size, budget, and level of expertise.