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5 Tips for Hiring the Right Marketing Agency

Robin Chandler
August 20, 2019

There are various advantages of hiring a marketing agency to help coordinate your marketing content. An agency can offer new perspectives to help your own team develop creative marketing solutions while meeting deadlines and allowing you time to focus on running your business. But choosing an agency that isn’t a good fit for your company can be counterproductive, so it’s important that you know how to find marketing experts that you can trust to achieve your desired results.

Five things you need to do before hiring a marketing agency are:

  1. Set clear expectations
  2. Know what to look for
  3. Explore your options
  4. Do your research
  5. Meet with potential agencies

Using these tips, you should be equipped with the knowledge you need to hire a qualified marketing agency for your team based on your company’s needs.

1. Set clear expectations

Before you hire a marketing agency, you have to know exactly what you’re expecting to gain from them. Assess your company’s marketing needs and try to set SMART goals for your marketing activities. This is an essential part of your search because you can’t expect to find a marketing agency that meets your needs if you don’t even know what your needs are. Knowing what you expect to gain from hiring an agency will help you narrow your choices to companies that offer the services you require.

After you’ve hired a marketing agency, you also need to set clear expectations for your company’s involvement in the marketing process. Whether you want to be involved every step of the way or as little as possible, establishing these expectations will help your agency plan accordingly and make the process smoother for both organizations.

By setting these expectations, you’re ensuring you and your marketing agency are on the same page regarding your marketing content.

2. Know what to look for

Aside from establishing your marketing goals, there are a lot of additional things to consider when hiring a marketing agency. One of the most important aspects of developing a successful relationship between your company and a marketing agency is your ability to work as a team and communicate ideas effectively.

The best way to achieve this is to hire an agency that shares your values and goals. An agency that has a demonstrated sense of creativity is likely to contribute unique ideas and perspectives when it comes to developing marketing content. Additionally, an agency with a good track record for client retention shows that it is committed to producing results and that clients are satisfied with the quality of those results.

Thinking about what makes a good marketing agency will help you decide what’s most important to look for when you begin researching different agencies.

3. Explore your options

Don’t pick a marketing agency based on just one factor, like brand or price. There’s a lot to consider when finding the perfect agency to work with your company. Although your budget is important, selecting a marketing agency simply because it offers the services you need at the lowest price is not always the best idea. The agency may produce lower-quality content that doesn’t meet the expectations you’ve already set. This is not always the case, however. If an agency offers the right services, matches your company’s values, and seems like a good fit overall, lower prices shouldn’t deter you from hiring them.

The same idea goes for selecting an agency that charges more for the same services because they have a well-known brand. Although a brand tells you a lot about a company, an agency’s brand will matter less than your ability to work well with its employees. Just because the brand has a long history of success does not mean that it’s the best agency for your company. Remember, you’re not just hiring an agency; you’re hiring a team that you’ll work with to create your marketing content. If you don’t choose the right team, you’ll likely run into challenges along the way.

Don’t let your location bar you from working with the perfect agency. You should expand your search to include agencies that are a little farther away. You may not know what you’re missing if you don’t. Many agencies are able to collaborate with you remotely, so even if you find one that seems like a great option that isn’t nearby, it may still be a feasible option for your company.

4. Do your research

With seemingly infinite numbers of marketing agencies in the U.S. alone, you’ll need to nail down a list of a few agencies that seem like the perfect fit. Do some research to find different agencies that offer the services that you’re looking for.

After narrowing your list, explore each agency’s website. This gives you a chance to see what the company is like before contacting them and ensures that you will not waste your time reaching out to an agency that will not offer the services you need. However, you don’t have to overlook agencies that may not offer the exact services you need. Agencies that are hyper-focused on a particular area of marketing may disregard creativity and choose to stick to their own standards rather than working with you to develop outstanding content that meets your needs.

Look at their website design and content to get a feel for their style and abilities, check for online reviews from previous clients, and explore the services they offer. Be sure to take note of any questions you have throughout your research so you can ask them later.

5. Meet with potential agencies

When you’ve decided on your top choices, reach out to the agency to schedule a meeting. Talking with the agency helps you get a feel for their company culture and a better understanding of what the agency has to offer. If you enjoy the atmosphere and like the people you meet there, it’s a good sign that the agency might be an ideal choice for you.

You can also ask the questions that came up during your research. Some other questions you can ask include:

  • What services do you provide?
  • What results have you achieved for similar past clients? (And ask to see examples)
  • What is your vision for my organization?
  • What tools and resources will you use to help achieve my desired results?

These questions will not only give you the basic information that you’re looking for but will also shed light on the agency’s ability to communicate with you effectively. It’s important to ask questions like these because they will help you determine whether or not the agency is a good pick for your business. This is your opportunity to get to know the people with whom you’ll be working, so be sure to take advantage.

By following these steps, you’ll be equipped with the knowledge you need to hire a marketing agency that helps your company achieve its marketing goals.

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