With around half of all engineers preferring video for work-related media, it’s an ideal approach to social sharing among industrial professionals. Video makes it fast and easy to absorb relevant information, especially on a time crunch. Who wouldn’t want to sit back and relax while staying on top of the latest industry trends? Video also allows industrial professionals to directly network with other engineering experts and stay well-informed of helpful instruction, emerging technology, and industry news.
So, what types of videos do engineer professionals prefer? A survey by GlobalSpec found that the two most popular categories of video types among industrial professionals are product videos (85%) and how-to videos (80%). It can be a huge time saver for these busy people to watch how a task is done rather than reading a lengthy explanation in a blog or whitepaper. The industrial audience also watches videos on modern trends and technology (63%), as well as interviews with product experts (39%).
To help you determine what type of video will work best for your manufacturing company, here is a breakdown and examples of the five favorite video types among engineering and industrial professionals.
A product video visually demonstrates its tangible features and benefits. One of the most important jobs of an industrial product video is to help the viewer solve a problem by highlighting the product’s features and benefits. It should also demonstrate the potential problem and offer its solution and explain the experience of owning or using the product.
How-to videos can bring your product or industry to life! Show off your skills and knowledge while teaching your viewer something new and walk your customer through how to use your product. How-to videos are also frequently shared as industry professionals extend their new skills and services to others.
Quick to create, easy to film, and relatively inexpensive, interview videos make for highly valuable and interesting content, especially for the industrial field. Interview videos are great for personalizing what may not be considered the most exciting topic. After all, people want to hear directly from professionals and thought leaders in their industry, and there’s no better way than to simply “pass the mic.”
There’s no better example of proving your worth than to have a happy customer sing your praises. Testimonial videos emphasize your results and validate that you can solve the problems a prospect may have, because you’ve done it before. With some groundwork and quality editing, your testimonial video will exhibit your company’s value to the world.
Rather than submitting long, drawn-out text responses to sales and support questions, use the webcam on your computer or phone to record a quick video reply and send it to your recipient. Among all the types of video marketing, one-to-one video is by far the most natural, personal, and engaging approach. Even for the camera shy, one-to one videos demonstrate your services and sales, are simple to make, and capture your viewer’s attention with a highly personalized message.
Ready to start with video marketing? Try out a few of these to see what works best for your company’s video strategy. Any approach you take to industrial video marketing will help you share your industry knowledge, messages, and ideas in an insightful, engaging way.