Vertical video is spreading quickly, and it’s certainly a welcome change! Getting involved early with a good strategy means your brand can be heard first. It's time to consider your message: Do you know what you'll say?
According to a recent study, 94% of all mobile content is viewed vertically, whether it was intended to be or not. Vertical is the easiest way to read comments and descriptions, and with mobile technology expanding, it's the natural way we hold our devices.
Society is constantly on the go. People need to consume information quickly without much interruption. Most of us don’t have the time (or patience) to rotate our devices for every video that comes our way.
Gone are the days of being ostracized for not turning your camera horizontally to film. Now that most social platforms have done away with obnoxious sidebars, your content captivates your audience instead of distracting them.
Ready to rotate? Here are five easy steps to plan out your new vertical video content.
1) Draw attention
Vertical or horizontal, the key to great video is a great video. Introduce yourself, your brand, and your ideas. This is your chance to make an impression that tells the world your story. Don’t worry, you look great from this view!
2) Embrace vertical
Consider ways to make your content shine from a new angle. We typically envision our content by width but there are lots of features an upright angle can highlight. Advertise a product, host a live interview, or show off a familiar scene in a new way. You may be the first to add this perspective to your story!
3) You’re likely on mute
Most people have their sound off by default when scrolling through content. Your video should speak to your audience without relying on audio. If you need help getting your point across, try using captions or annotations. Clarifying your content makes it more memorable.
4) Keep your tall videos short
Videos should be brief, up to two minutes in length. This encourages longer audience engagement and shareability. Vertical video has a 90% higher completion rate over horizontal, so clear-cut content further ensures your video is viewed from start to finish.
5) Leave your mark
When you reach the end of your video, remind your audience of what you want them to take away from your content. End it with your logo, a quick thought, or a unique call-to-action to keep them coming back for more.
The future of video marketing has arrived and it’s time to rethink how we share our content with the world. But turning video on its side doesn’t have to be overwhelming; it's an exciting change, and you may even discover a cool new way to tell your story.