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What We Learned About Personalized Content from Our Website Redesign

Amanda Nicosia
February 12, 2019

After much planning, designing, writing, and development, we are proud to announce that the new Cain & Company website is live. Have a look here and explore!

We’re no strangers to great service. With over four decades of marketing communications experience, we take deep pride in our team’s expertise and advertising excellence. As a full service B2B marketing agency, we want to know our clients’ goals and their challenges and deliver the best user experience for our online audience with our newly designed, fully integrated, beautifully responsive website.

This new site launch represents a shift in Cain & Company’s approach to marketing, specifically web development. Here are a few things we learned during our redesign.

Learn a New Approach: Inbound Marketing

We’ve discovered how to provide you with the best services and marketing solutions using diverse inbound marketing strategies to attract visitors, convert leads, and close and delight more customers using the inbound marketing method. Cain & Company is a Certified HubSpot Partner agency with trained staff and inbound marketing certifications.

Inbound-marketing-certifications

Understand Our Customers

Before starting on the website design and development, we first examined our typical customers to better target our marketing efforts. Conducting interviews with account managers and clients, we discovered the right buyer personas that give us a clear understanding of our ideal customers, guiding us in creating content that best appeals to their needs.

Build a Great User Experience

Using this “customer first” mindset, we wanted to make it simple to find the information you need on our new website. The restructured navigation menu makes it easy to explore the details about our many services, organized into three main categories: Marketing, Creative, and Development. In addition, the Company page illustrates the authentic Cain & Company work culture and introduces our team with friendly video bios.

The HubSpot content management system (CMS) provides a powerful backend for our new site and helped us fast track our website development process. It provides many advanced features including mobile friendly responsive design, improved mobile performance with Google AMP enabled by default, and incredibly fast content delivery network, just to name a few. And since it is part of the HubSpot Growth Stack of marketing, sales, and service software, we can provide a personalized experience for visitors to our website, track important marketing and sales metrics, and provide intelligent marketing automation to ensure our campaigns don’t go unnoticed. 

Contact Us Anytime, Any Way You Like

Connect with us effortlessly. Of course, you’ll find our phone number on our new website, or you can send us an email from the embedded web form, but we’ve also integrated several new features for even easier communication.

  • Live Chat – Can’t wait for an email reply? Chat with us in real time.
  • Chat Bot – If we’re not available, our automated Chat Bot might be able to help answer your question or schedule a meeting with someone who can.
  • Schedule a MeetingBook a time for a call back or an in-person meeting and the appointment will appear on both our calendars.

book-a-call

Introducing the Cain & Company Blog

Our new blog is where you’ll find our thoughts on the latest marketing tips and trends, manufacturing news, and industry deep dives, straight from our creative content team. We’re always learning, and we strive to stay on the cutting edge, looking for new ways to improve marketing results. Subscribe to the blog so you don’t miss any of our informative articles.

Check out our new website to learn all the ways Cain & Company can help improve your marketing efforts for driving results. We are grateful for your advocacy, customer loyalty, and your continued support. Have a look around, explore all the nooks and crannies of our new site, and send any feedback you may have our way. We’re looking forward to working with you!

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