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content marketing

Content Marketing

Creating valuable content for your audience has become a prominent method for raising brand awareness, spreading relevant and interesting information, and influencing behavior.

Level the Playing Field and Get Your Business Noticed

A core component of an inbound marketing strategy, content marketing is a comprehensive approach that integrates several individual marketing tactics, such as blogging, email, marketing automation software, and social media marketing, to drive website traffic. Content marketing helps you reach your audience through creative copy and brand promotion, enticing them to talk about and engage with your brand online.

Content marketing also has a great impact on your SEO efforts. Your content appears within search results when your prospective customers are searching for a relevant topic related to your content. These digital assets and informative pieces attract them to your website in hopes of finding the results they’re searching for. Our marketing experts can identify the content topics that resonate with your customer personas and produce relevant materials frequently.

  • Full content strategy development based on your goals and branding objectives
  • Consistent, high quality content creation, topic clusters, and pillar pages
  • On-site and local SEO development for greatest audience reach
  • Content audit, analytics, and KPI to ensure optimal performance of content and assets
  • Buyer persona development and best targeting practices to get your content seen
  • Content scheduling, mapping, and insights to extend audience awareness
  • Informative and creative, content production includes websites, ebooks, whitepapers, blogs, pillar pages, video scripts and production, email marketing, and social media

The experienced, creative, and knowledgeable team at Cain & Company can help you produce content and a content marketing strategy that gets your business noticed, no matter your company size.

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