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marketing automation

Marketing Automation

Use data to make smart decisions

Cain & Company can automate repetitive and mundane marketing tasks. We'll cut through the clutter, leaving you with more time to concentrate on your core business.

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A successful marketing campaign leaves nothing to chance

It works across multiple channels, including email, social media, digital ads, and trade shows. However, traffic by itself is meaningless without engagement, and a campaign with results that cannot be measured can leave your business in the dark.

Inbound marketing certifications

Cain & Company is a HubSpot Certified Partner

Their marketing automation software doesn’t just automate the dull but necessary repetitive tasks that make up so much of your marketing efforts; it gives you actionable insights into what is or is not working, enabling you to make the most of your time and your marketing spend.

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What is Marketing Automation?

Simply put, marketing automation services in Rockford work much the same as manufacturing automation. If you have a repetitive task like an ad campaign that needs to be served to a highly targeted market segment across multiple platforms, the software takes care of it for you. What used to be a rather narrow niche has exploded as the cloud and robust analytics have taken hold, leaving the average business with more options, metrics, and solutions than they may know what to do with.

Purpose of Marketing Automation

Just as your business processes, be they in manufacturing or healthcare, have a clearly defined series of steps, marketing automation relies on careful strategy to ensure a clear and logical flow. Automating your marketing process forces you to think through what might have been a subconscious or haphazard process, identifying pain points and friction so they can be addressed and make your process more efficient.

Traditionally, marketing is approached as a sales funnel. Experience has taught us that the process isn’t usually quite that linear; rather than an assembly line, it’s a series of touchpoints that customers often have to pass through before they’re ready to commit to a buying decision. The more of those touchpoints you can automate, the more you can use the process not only to inform but to guide customer behavior, which helps to increase the chances of conversion.

The Benefits of Marketing Automation for Specialty Manufacturing

There are many benefits to marketing automation, some of which can vary across industries. Marketing automation has some specific benefits for specialty manufacturing.

  • Lower Acquisition Cost: Acquiring new customers is a costly endeavor. Automation lowers the cost, in both time and money, to acquire new customers.
  • Customer Retention and Lifetime Value: The fewer new customers you have to acquire, of course, the less time and money needs to be funneled in that direction. Marketing automation is a good way to retain customers, while also increasing a customer’s lifetime value by cross-selling or up-selling.
  • Run Your Marketing Around the Clock: You can’t always have someone at the computer, one eye on the screen and the other on the clock, trying to post precisely the right thing at just the right time. Automating key marketing tasks means your business is always “on” even when nobody’s “home.”
  • Repurposing Content to Save Time: Content creation is a vital part of marketing. It’s also time-consuming when done properly. Automation isn’t just for boosting new content; it breathes new life into older, but evergreen, content, educating new leads and existing customers alike and keeping your business top-of-mind.
  • Clarity: Whether you’re planning a campaign, troubleshooting what isn’t working, or figuring out how to capitalize on a surprise success, nobody wants to guess at the whys and wherefores. Automation doesn’t just automate outputs; its ability to collect and synthesize data also gives you insight into inputs, understanding traffic patterns and customer behavior, so you’re always adjusting and improving.

These are just a few of the benefits offered by marketing automation. Because each business is different, we customize solutions to fit, and as a result, the benefits are often as individualized as the implementation.

Working with Cain and Company

Headquartered in Rockford, IL, Cain & Company offers end-to-end B2B marketing solutions and creative services to specialty clients in the manufacturing, healthcare, finance, and nonprofit sectors. As a HubSpot Certified Partner, we bring several advantages to the table. Our team has trained extensively on all aspects of inbound marketing, in addition to becoming intimately acquainted with the capabilities of the HubSpot platform. We also have access to tools and resources not available to the general public, which further help us to empower your business — whether you’re new to automated marketing, or your manufacturing business seeks to get more from its existing HubSpot account. For growth marketing in industry and manufacturing, request a consultation today.

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