Advertising graphic design for trade publications, newspapers, magazines, to build your brand in print.
Your print media budget probably has room for ads. Your audience can be reached through even small ads if they’re done right – while skimming trade publications or reading the morning paper, your targets will respond to the right combination of words and graphics.
The headline can make or break an ad. Even the perfect graphic may not spark a reader’s interest, but a few words in the right place at the right time will go a long way to making your ad read and appreciated. The headline should be short and sweet, putting the benefit of your product or service right up front.
Now for the graphic. The photo or graphic design should complement the headline. The eye should see the graphic and the headline as a unit; the aim is to encourage enough interest to be willing to pause to read more. In the eye of the beholder, even a machine part can be as beautiful as a scrumptious gourmet treat.
If your headline and graphic have caught the eye, a few lines of well-written information can seal the deal. Add a call to action and wait for the response.
Your company’s brand is the identity that you present to the world. Cain & Company will help you stand out in a competitive market.
Strong branding, creative graphic design and consistent messaging improves marketing and drives sales. We’ll make your business shine.