Writer, Marketer, Concept Developer
Theresa Carlson is a writer, marketer, and concept developer for Cain & Company. Bringing a unique perspective from a marketing management standpoint at several large B2Bs, Theresa has worked closely with engineers, as well as other industrial, healthcare, and educational firms, for over 20 years. She has a thorough understanding of B2B customer needs and has been accountable for ROI, budget presentations, directing PR, trade shows, social media programs, and more. Her versatile experience is demonstrated through every project she completes.
She grew up in Rockford, Illinois, and graduated from Western Illinois University, studying marketing and fine art. Part of the Cain family well before her career, Theresa has been a long-time friend of our own Rick Heffner, as well as previous owners Scott Cain and Lois Cain from her position at Barber-Colman Company’s Motor Division.
Theresa enjoys spending time with her family and her dogs, traveling, interior decorating, hiking, and cooking. One of these days she swears she’s going to pick up a charcoal pencil and draw again!