MARKETING

A solid strategy is essential for successful marketing. Cain & Company helps companies of any size develop and implement marketing plans that target the right audiences and meet the right goals for the most return on investment and customer engagement.

  • Niche marketing
  • Reputation building
  • Goal setting/refining
  • Strategy
  • Budgeting

Your brand is more than a label for your products or services. It’s what forms a connection with your customers. From colors and logos to an overall strategy, we’ll work with you to build a brand that reflects the story you want to tell.

  • Research
  • Messaging
  • Logo/graphic design
  • Voice
  • Strategy
  • Standards

The ways in which we reach an audience are constantly evolving. Our media rep has over twenty years of experience and contacts across the country, so we know how to find and plan the most effective media buys for your business at the best rates across all digital, print, and broadcast channels.

  • Market analysis
  • Audience assessment
  • Messaging
  • Design
  • Quotations

Inbound marketing combines content marketing and marketing automation to offer information to your prospective customers when they want it. Cain & Company can help you develop a content/inbound marketing strategy either as an alternative to or in addition to your traditional marketing strategy to help you get the most from your marketing budget.

  • Marketing automation email content
  • Lead nurture campaigns
  • Content strategy
  • Content development
  • Websites
  • Landing pages
  • Social media posts
  • Blogs
  • Technical writing
  • Collateral content
Trade shows and events are an excellent way to connect with your customers in person, which can lead to opportunities to build relationships and showcase your products/services to your target audience. We’ll help you develop an organized approach to events that ensures a greater return on investment and better overall experience.

  • Pre- and post-show marketing
  • Event management
  • Show giveaways
  • Show promotions
Cain & Company can help with research and analysis to allow you to better understand your market—target audience, competitors, environment—and to recognize opportunities for growth/improvement. Using both qualitative and quantitative methods, we’re committed to providing accurate and reliable data to help you achieve results.

  • Competitive analysis
  • Industry analysis
  • Surveys
  • A/B testing

Email marketing is one of the most effective ways to build relationships with customers. Sure, any company can throw together an email and hit send to a long list of people. But when it comes to email marketing, we’ve mastered the art of sending the right message at the right time to maximize engagement and connect with your prospects and customers.

  • Content
  • Design
  • Research
  • Deployment

More than 50% of consumers prefer video over other forms of content. Through great visuals, audio, and scripting, we’ll produce high-quality video content that provides an interactive, memorable experience for your visitors.

  • DVD, YouTube, Facebook, presentations, etc.
  • Scriptwriting, storyboarding, and pre-production organization
  • Video shoots
  • Editing
  • Post-production
  • Metadata and SEO

With over 20 years of experience working with professional racing programs, we’re the team you want in your pit. We’ll help you make the most of your marketing campaign, so your company delivers a performance that is full of impact.

  • Dealer guidebooks
  • Website design & maintenance
  • Contest ideas
  • Promotional materials
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685 Featherstone Road
Rockford, IL 61107
815-399-2482

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Call: 815-399-2482